Which brand of cola do you prefer, Coke or Pepsi?

Have you ever tried both brands and switched from one to the other?

Which brand do you think has the better ads?

Which brand do you think is more affordable?

Which brand do you associate more with special events or occasions?

Have you noticed a difference in the ingredients between Coke and Pepsi?

Have you tried any other cola brands besides Coke and Pepsi?

Which brand do you think has a better overall reputation?

Which brand do you think has a more unique taste?

Which brand do you think has a more appealing packaging design?